Why the ‘Nano’ break is a No No and the benefits of working with me to create a Lotano! – A blog that should interest most tourism marketing professionals!

  I hope tourism providers and marketers throughout the UK are doing their utmost to counter the reported rise in the so called ‘Nano’ (one night) break reported in the Daily Telegraph earlier this year.   The report published on The Daily Telegraph’s website used figures provided by hotels.com that showed a 29% increase in… Read More Why the ‘Nano’ break is a No No and the benefits of working with me to create a Lotano! – A blog that should interest most tourism marketing professionals!

Pay what you want restaurant promotion is great success

Last month I wrote about Little Bay restaurant’s “Pay-what-you-think-it’s-worth” promotion and am delighted to learn from Caterersearch that it was great success, with the average customer spending 30% more than usual. Little Bay’s owner said that within five days of its launch the restaurant was fully booked, with a total of nearly 10,000 diners visiting the… Read More Pay what you want restaurant promotion is great success

Will the UK Tourism industry do their best?

I’ve spent the last month travelling around the country delivering workshops and presentations on the subject of ‘How to market successfully in a recession’.  Throughout my presentations I’ve been upbeat and spoken about the good news this recession is providing for the UK Tourism industry.  For example; The weak pound means that Britain is a… Read More Will the UK Tourism industry do their best?