Woman takes the top job in UK Tourism

I’m delighted that Sandie Dawe has been appointed as Chief Executive of Visit Britain (VB). Not only because we used to work together (at London Tourist Board) and she is a friend, but also because she will be great!


Her enthusiasm for Britain has never waned and she understands the politics and challenges that Visit Britain will face in these interesting times. It’s also very encouraging to see that the interview panel have recognised that in these challenging times someone, like Sandie, who has the skills and experience of working in UK tourism is what’s needed.  

 The interview panel summed up Sandie, better than I can, as having ‘the best combination of knowledge, experience, insight, creativity and leadership skills to do the job. Importantly, in Sandie, these skills are combined with a passion for promoting Britain and its nations and regions which the Board regards as an essential quality in the VisitBritain CEO.’


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