I help individuals and businesses get their messages heard by their target audiences. In my spare time I “escape to create” and particularly love painting with acrylics.
I really enjoy working with individuals and businesses, mainly but not exclusively in the tourism and creative sectors, encouraging them to work together to achieve success.
I offer an hour of my time for your £40 donation to one of four charities. If you like how I work we may continue, if not you’ll have some new marketing ideas and a great organisation will be £40 better off.
– a positive person – I believe our perception of situations shapes the reality. My life isn’t perfect but life’s too short to waste time feeling negative or being with negative people.
– a great listener and empathetic but also a confident, effective communicator for a wide range of audiences.
– passionate about how important creativity is to people’s well being.
– able to see the big picture and to think creatively and clearly – my marketing consultancy name is clear thinking communication – and I provide ‘clear thinking in a muddled world’.
– enjoy helping people to make the best of themselves and am an experienced trained business coach and have also mentored many business owners voluntarily.
– lots of hands on marketing experience and am particularly good at building brands.
– successful experience of website development, e-marketing and social networking.
MY CAREER SO FAR
I’ve been fortunate to have worked with some amazing people in some great businesses.
I originally trained and worked as a teacher of art before getting the travel bug and moving to Oslo in Norway to work as a travel rep for the international tour operator, Contiki Travel. This was a fantastic young company that gave me the opportunity to move into marketing and I was given huge responsibility considering my age and lack of experience! The company grew quickly and succeeded because of the emphasis it placed on research and I learnt so much about marketing that works.
As a result I was then recruited as Marketing Manager for the London Tourist Board and after two years promoted to Marketing Director and had the privilege to co-ordinate the promotion of London worldwide. I could write a book on my experiences there but that will have to wait for another day….
After ten challenging, interesting and, predominantly, happy years I then decided to set up clear thinking communication and work as a tourism marketing consultant.
I’ve had lots of experience developing tourism destination brands including London, England, Kent, Medway, Cumbria – The Lake District, and the North York Moors.
I’ve also worked with masses of small and medium sized businesses (SMEs), in tourism, education and the creative industries.
This work, combined with running my own businesses, (clear thinking communication and Spacemaker Architects) has given me first hand experience of the challenges facing businesses today. Whilst I’m able to see the big picture and provide strategic planning, I’m equally at home getting my hands dirty and delivering campaigns!
I organised the Creative Coast at Whitstable event that successfuly launched Kent Coastal Week attracting over 7,000 people to Whitstable to enjoy creative activities and have been one of the voluntary organisers of the annual Whitstable Fun Palace on three occasions, most recently in October 2017.
My interest in creative subjects combined with my knowledge and experience of the tourism industry has led me to where I am today. I work with creative people and tourism businesses to help them develop creative tourism activities and happenings that I promote through my Twitter account @escapetocreate, occasional e-news and on the Kent’s Creative Coast website.
I’m an enthusiastic tweeter, as you’ll know if you’ve found this site from Twitter and run Twitter for Business training workshops to help individuals and businesses develop their brand through this wonderful creative medium.
I’ve returned to painting in the last few years and have had three exhibitions on Kent’s Creative Coast; at Beach Creative in Herne Bay; at the Horsebridge Arts Centre in Whitstable and at Creek Creative in Faversham. You can find out more about my art at Colour By Catriona. In October 2016 I exhibited as part of East Kent Artists Open Studios at the Fable and Base studio in Whitstable.
I volunteer some of my time for Red Zebra, a charity that runs the social prescribing service in East Kent and in March 2019 organised Whitstable Wellness Week to highlight the power of engaging in creative pursuits to help people feel better.
I’m also a member of the Whitstable Medical Practice (WMP) Patient Participation Group (PPG) and will be co-ordinating the members’ activities to promote the work of the PPG as part of the national Patient Awareness Week in June 2019.
After many happy years of living and working in London, I now spend a lot of my time with my lovely husband (known as LH on Twitter) in Whitstable, on Kent’s Creative Coast.
I love Whitstable but loathe oysters.