The launch of ’21st Century Kent – A Blueprint For The County’s Future’ is the vision for Kent, commissioned by Kent County Council and produced by architect and urban designer Sir Terry Farrell and his team. The document is useful and important, in terms of setting a context and goal to aim for but, as… Read More My vision for Kent’s Creative Coast
VisitEngland and Visit London joint research shows that Brits are becoming slightly more optimistic about the economy, with less people, since the last round of research in February, expecting to cut out holidays due to the downturn. Times continue to be tough for many people but, since last autumn, there has been an increase in… Read More Better times ahead for UK tourism?
Everyone who knows me well knows that I always try and enjoy the moment. So this new ad from Visit England, encouraging people to ‘enjoy every minute’ resonates with me. It’s also the perfect platform from which to sell my, soon to be launched, new business ‘Escape to Create’ which will encourage people to escape… Read More Enjoy every minute
As someone who has spent many years developing tourism destination brands (including London, England, and Kent) I’m going to be watching tonight’s Apprentice with great interest, as the candidates’ challenge is to rebrand the seaside resort of Margate in Kent. Branding, for the uninitiated, is all about influencing your customer’s perceptions about what you… Read More The Apprentice rebrands Margate?
I’m delighted that Sandie Dawe has been appointed as Chief Executive of Visit Britain (VB). Not only because we used to work together (at London Tourist Board) and she is a friend, but also because she will be great! Her enthusiasm for Britain has never waned and she understands the politics and challenges that… Read More Woman takes the top job in UK Tourism
Produced in Kent promotes the great range of produce you can buy from Kent – the Garden of England and last Friday I went to the launch of their new fishy trail, Sole to Soul . The event was held at the Coastguard pub and restaurant at St Margaret’s’ Bay and the pub is renowned, not only… Read More A Fishy Trail
Yorkshire Tourist Board has just launched a new brand identity and advertising campaign – see http://www.yorkshire.com If you’ve been to Yorkshire before what do you think? If you haven’t been would it make you go?